Beth spoke about three areas as the wave of the future for organizations (especially nonprofits) and social media:
1. Working in networks - creating and modeling groups of people or organization for social change.
2. Learning to work in transparency.
3. Working with our clients or within our organization as change agents behind the firewall. Create transparency and be leaders in using social media.
She also provided a list of some barriers to creating a social culture at nonprofits. Here are some of them.
- It will open us to criticism.
- It wil hurt our organization’s brand.
- The floodgates of information will overwhelm us.
- Staffers or volunteers will write something libelous.
- We could get sued.
- Staffers will waste time on social media.
- All this stuff will ruin our ability for reflection.
My favorite idea from this session of the idea of using social media to think in movements. Be deliberate about building networks--then use it for social good and teach others.