"Like Bing Crosby, but smaller and easier to control, White Xmas lets you live the dream of festive winter snowfall wherever you are. Syncing with your iphone camera, this smart little app works by adding a gently-falling veil of snow to anything you view. Just click the button and look... it's snowing.
Cheaper than hiring a snow machine and so simple, a reindeer in mittens could do it - White Xmas transforms your whole world into a seasonal photo opportunity. You don't even need to go outside to enjoy it.
Chances of a White Christmas this year? 100%."
To begin, this Ogilvy iPhone app is pretty cool. But what really fascinated me is the language they use to describe the app. They're not tech guys or maybe even tech marketers by trade. Ogilvy does advertising. They're advertisers. And the description comes out startlingly elegant. Immediately, they tie us to the bigger Christmas experience of Bing Crosby--and then one up it (it's "smaller and easier to control"). Then it's to the simplicity. Most apps are simple. But when Ogilvy talks about it, the writer makes it sound like they've lifted away the horrible chore of lugging a snow machine and simplified it into the press of one button. Three snappy phrases: "Just click the button and look... it's snowing"; "So simple, a reindeer in mittens could do it"; "Chances of a White Christmas this year? 100%."
Interesting stuff. And cool app. The description makes it sound even cooler. :-)