Her and her husbands company make games for iPhones. This summer one of their games was the third most popular in the iTunes store!
According to Natalia:
In the extremely competitive market of iPhone games, they must stand apart from the rest. They use social media as one of these markers.They have actually integrated Twitter into their games. Users can tweet their score from the game--and a link goes back to their game. Social media allows you to create an extended reality space that you carry with you everywhere.