Marketing is a concept often seen as at odds with education, but one could also say that marketing creates entertainment for those not yet committed to invest themselves in formal learning.
Found this quote in a random book in the SoHo Moma store. Thinking it over. If there is virtue in education, and marketing is a gateway of sorts to education, then marketing can also be a path to virtue. Thus, perhaps, the common evangelism language in marketing. Hm.