Using functional magnetic resonance imaging (fMRI) tests, my team looked at subjects’ brain activity as they viewed consumer images involving brands like Apple and Harley-Davidson and religious images like rosary beads and a photo of the pope. We found that the brain activity was uncannily similar when viewing both types of imagery.
I just loved the full-on, wide-eyed wonder of my coworker. We can all use more of that for the surprising moments of beauty in life.
On a totally different note, I have bad news: I've now seen both ends of a rainbow, and there was no pot of gold on either side!
Still, what a sight to see.