Ogilvy's White Xmas iPhone App

"Like Bing Crosby, but smaller and easier to control, White Xmas lets you live the dream of festive winter snowfall wherever you are. Syncing with your iphone camera, this smart little app works by adding a gently-falling veil of snow to anything you view. Just click the button and look... it's snowing.

Cheaper than hiring a snow machine and so simple, a reindeer in mittens could do it - White Xmas transforms your whole world into a seasonal photo opportunity. You don't even need to go outside to enjoy it.

Chances of a White Christmas this year? 100%."

To begin, this Ogilvy iPhone app is pretty cool. But what really fascinated me is the language they use to describe the app. They're not tech guys or maybe even tech marketers by trade. Ogilvy does advertising. They're advertisers. And the description comes out startlingly elegant. Immediately, they tie us to the bigger Christmas experience of Bing Crosby--and then one up it (it's "smaller and easier to control"). Then it's to the simplicity. Most apps are simple. But when Ogilvy talks about it, the writer makes it sound like they've lifted away the horrible chore of lugging a snow machine and simplified it into the press of one button. Three snappy phrases: "Just click the button and look... it's snowing"; "So simple, a reindeer in mittens could do it"; "Chances of a White Christmas this year? 100%."

Interesting stuff. And cool app. The description makes it sound even cooler. :-)

District taco

To be honest, it is not completely fair to show up at a taco stand straight from San Francisco. Oh, such lovely memories getting burritos for lunch in Redwood City, usually after volunteering with Habitat for Humanity. Even the place across the street from my old work place was pretty good--two tacos for $3!

Still, time to face reality once more. DC tacos, here I come!

I ordered today's special, two carne asada tacos for $5 with guacamole and pico de gallo (two toppings with no extra charge). Everything was made-to-order, and the carne asada was tender. Still, I found $5 a bit steeper than what I would have liked. Not bad overall, though.

Definitely looking to a Socal Christmas and some of the Mexican food it'll bring!

http://www.districttaco.com/

Granville moores

Granville Moores makes you feel like you're in a tavern. It's a beautiful and warm atmosphere with lots of wood, old-style lamps, and nooks split over two floors. They have an especially good selection of Belgium ales (yum!) which they pair with daily specials and fancy pub grub. 

We ordered bacon-wrapped scallops with sweet potato sauce--utterly delicious! Probably one of the best things I have eaten in a very long time. (That counts Momofuku's Peking pork belly *gasp*). The mussels were quite good as well. Ho boy, the bill was expensive though. A glass of draft beer turned out to be $10, the scallops were $12 (split between Andrew and me), and mussels were $18. Yowza! Definitely to be saved for special occasions...